Privacy Policy

1. Who We Are

Evalation Lab is published by Evalation LLC, a limited liability company organized under the laws of the State of Idaho, United States.

When this Privacy Policy refers to "Evalation," "we," "us," or "our," it means Evalation LLC. When it refers to "you" or "your," it means you — the contractor or business professional using the Evalation Lab iOS application.

Evalation Lab is a professional tool designed for residential deck contractors. It is not intended for personal, household, or consumer use.

2. What We Collect and Why

We collect two categories of information: account and device information, and project data you create inside the app.

Account and Device Information

Payment Information

Evalation LLC does not directly collect or store your credit card number, bank account details, or payment credentials. Subscription payments are processed by Stripe via the Evalation web platform at evalationops.com. Stripe has its own privacy policy governing how payment data is handled. We receive only confirmation of your subscription status — not your payment details.

3. Project and Design Data

The following project-level data is collected when you create designs and estimates in Evalation Lab. This data is used exclusively to improve the product and generate aggregate, anonymous industry insights. It is never shared with third parties, never sold, and never used to identify or profile individual contractors or their clients.

4. How We Use Your Data

We use the data we collect for the following purposes:

• Providing the service. To operate Evalation Lab, authenticate your subscription, and deliver the features you pay for.
• Improving the product. To understand how the app is used, identify friction points, and prioritize new features. All product analytics use aggregated, anonymized data — individual contractor records are not reviewed or analyzed.
• Technical support. To diagnose crashes, fix bugs, and respond to support requests.
• Product communications. To send you important updates about the app, changes to this policy, or new features. You can opt out of non-essential communications at any time.
• Subscription management. To manage your trial period, billing, and plan status in conjunction with Stripe and the Evalation web platform.
• Building aggregate industry benchmarks. To generate anonymized insights such as regional average deck sizes, common material selections, and typical estimate ranges. These benchmarks may be used internally to improve Evalation's AI and structural engine features. They are never published or shared in any form that could identify individual contractors or projects.

5. What We Never Do With Your Data

• Sell your data to any third party, under any circumstances
• Sell, rent, or share your phone number with any third party for marketing purposes
• Share your project data, estimate amounts, or margin settings with competitors, suppliers, or any external business
• Use your data to serve you advertisements inside or outside of Evalation Lab
• Allow advertisers to access or target you based on your Evalation data
• Share individual contractor records with other contractors
• Disclose client property addresses or project locations to any party outside of Evalation LLC
• Use your margin setting to benchmark or compare your pricing against other contractors in any identifiable way

Evalation Lab is an ad-free product. There are no advertising networks, ad trackers, or third-party ad SDKs in the app. Revenue comes entirely from subscriptions.

6. Data Sharing and Third Parties

We share limited data with the following service providers solely to operate the product. These providers act as data processors on our behalf and are contractually required to protect your data:

We do not share data with analytics platforms, advertising networks, data brokers, or any party not listed above.

We may disclose your information if required by law, court order, or government authority. We will notify you of such a requirement to the extent permitted by law.

If Evalation LLC is acquired, merged, or its assets are transferred, your data may be transferred as part of that transaction. You will be notified of any such change and given the opportunity to delete your account.

7. SMS Communications and Marketing

If you provide your phone number to Evalation LLC through any of our opt-in channels (including web forms, registration pages, or by texting our published business number), you may receive SMS messages from us.

Two Separate Types of SMS Consent

Evalation LLC offers two distinct types of SMS communication, each requiring its own separate consent. Marketing consent is never bundled with transactional consent. You may opt into one without the other, and you can opt out of either type at any time.

Transactional SMS

If you have an active subscription with Evalation and have consented to transactional SMS, you may receive messages necessary to deliver the service, including:

• Account verification and security codes
• Appointment reminders and confirmations
• Project updates, status changes, and inspection notifications
• Billing notifications and subscription status changes
• Customer care responses to inquiries you have submitted

Message frequency varies based on your account activity. Standard messaging and data rates from your mobile carrier may apply.

Marketing SMS

Marketing SMS messages are sent only if you have given separate, explicit consent. If you have consented, you may receive:

• New feature announcements and product updates
• Promotional offers and Founding Member opportunities
• Contractor business tips and educational content
• Event invitations and training session reminders

Marketing SMS messages are sent no more than four times per month under typical conditions. Standard messaging and data rates from your mobile carrier may apply.

How to Opt Out

• Reply STOP to any SMS message to opt out of all SMS from Evalation
• Reply HELP to receive support information
• Contact us at the email address in Section 14 to opt out of marketing only while keeping transactional messages active

How We Use Phone Numbers

We do not sell, rent, share, or disclose phone numbers or SMS opt-in data to any third party for marketing purposes. The only third parties with access to phone number data are Twilio and GoHighLevel, who act as data processors under contractual confidentiality obligations.

8. Data Retention

We retain your account and project data for as long as your subscription is active or as needed to provide the service.

If you cancel your subscription and request deletion of your account, we will delete your personal data within 30 days. Aggregate, anonymized data may be retained indefinitely as part of our product analytics dataset.

Crash logs and technical diagnostic data are retained for a maximum of 90 days.

9. Your Rights

• Access. You can request a copy of the personal data we hold about you.
• Correction. You can request that we correct inaccurate personal data.
• Deletion. You can request that we delete your personal data within 30 days.
• Portability. You can request your data in a machine-readable format.
• Opt-out of communications. You can opt out of non-essential emails at any time, or opt out of SMS by replying STOP.

To exercise any of these rights, contact us at the address listed in Section 14.

10. California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information.

Categories of Personal Information We Collect

In the preceding 12 months, we have collected the following categories: identifiers (email address, phone number, device ID), commercial information (subscription records), and professional or employment-related information (project data related to your contracting business).

We Do Not Sell Personal Information

Evalation LLC does not sell personal information as defined under the CCPA. We do not share personal information with third parties for cross-context behavioral advertising.

Your CCPA Rights

• The right to know what personal information we collect, use, disclose, and sell
• The right to delete personal information we have collected from you
• The right to opt out of the sale of personal information (we do not sell data)
• The right to non-discrimination for exercising your CCPA rights

To submit a CCPA request, contact us at the address in Section 14. We will respond within 45 days.

11. Children's Privacy

Evalation Lab is a professional business tool intended for use by adults operating contracting businesses. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has provided us with personal information, please contact us immediately.

12. Security

We implement industry-standard technical and organizational measures to protect your data, including encrypted data transmission (TLS), access controls, and use of SOC 2-compliant service providers. No method of electronic storage is 100% secure. In the event of a data breach affecting your personal information, we will notify you as required by applicable law.

13. Changes to This Policy

We may update this Privacy Policy as the product evolves or as legal requirements change. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or in-app notice. Your continued use of Evalation Lab after the effective date of a revised policy constitutes your acceptance of the updated terms.

14. Contact Us

If you have questions about this Privacy Policy, want to exercise your data rights, or need to report a privacy concern, contact us: